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FAQs
Questions.
Answered honestly.
Everything you want to know before getting started - no marketing speak, just simplified text.
GOOGLE BUSINESS PROFILE
Q: Do I need a physical address to have a Google Business Profile?
A: You often need an address during the set up and verification, but if you're a service-area business you can usually hide your address afterwards and show the areas you serve instead. This is ideal for trades businesses who work from home or don't want to display a home address publicly.
Q: How long does it take to see results?
A: Some improvements - like better profile completeness and increased visibility - can happen within a few weeks. but consistent, meaningful gains usually take up to a couple of months, depending on competition and location. I'll be honest with you about what to expect from the start.
Q: Can you help optimise an existing profile?
A: Yes. I can improve categories, services, photos, messaging, and review strategy, and fix common issues like duplicate listings or incorrect information. Most profiles have more room for improvement than their owners realise.
GOOGLE LOCAL SERVICE ADS
Q: Am I eligible for Google Local Service Ads?
A: Eligibility depends on your business type, location, and whether Google offers Local Service Ads in your category and area. I can check this for you before you commit to anything.
Q: How do Local Service Ads work?
A: Google Local Service Ads show your business at the very top of Google results for relevant, local searches. Customers can contact you directly through the ad or by calling - and you're charged per lead, not per click.
Q: What's the difference between Google Local Service Ads and Google Ads?
A: Local Service Ads are designed specifically for service businesses and charge per lead. They appear at the very top of results in the sponsored section, and focus on direct enquiries. Google Ads typically charge per click an send users to your website. They offer more flexibility, but usually require more setup, more management, and a bigger budget. Local Service Ads are generally better suited to smaller businesses that want straightforward enquiries without a large advertising budget.
Q: Do you manage the setup and management?
A: Yes - providing you are able to supply the relevant documentation for verification. I'll handle all of that for you, along with the ongoing management of the dashboard.
LOCAL SEO & CITATIONS
Q: How long does SEO take to work?
A: SEO is gradual. Some improvements can happen in the first month, but meaningful results usually take anywhere between 3-6 months, depending on your market and starting point. Anyone who promises overnight results is overselling. I will give you a realistic picture once I know your situation.
Q: What areas can I target?
A: I will focus on the locations you actually serve and build relevance around those areas - rather than chasing broad, unrealistic coverage that won't deliver real enquiries.
Q: Do I need SEO if I'm already running ads?
A: Ads can generate quicker leads, while SEO supports longer-term visibility. Many businesses use both, depending on budget and goals. I can help you figure out which makes most sense for where you are right now.
WEBSITE BUILDS
Q: How long does a website take to build?
A: Most service-area businesses take around 2-3 weeks, depending on how quickly content is provided and how many pages are needed. More comprehensive sites with GoHighLevel can take around a month.
Q: What if I already have a website - can you work with it?
A: Yes. If your existing website can be improved, I can make targeted updates rather than rebuilding from scratch. If a full rebuild would be more effective, I'll explain why and let you decide - no pressure either way.
Q: Will my website be SEO and mobile friendly?
A: Yes. Every website I build is mobile-first and includes solid SEO foundations - so it's easy for customers to use and easy for search engines to understand. Most of your customers are searching on their phones, so this is non-negotiable.
WORKING WITH ME
Q: Do you use long-term contracts?
A: No. I don't lock clients into long-term contracts. You can choose a one-off service such as a Google Business Profile Setup or a Local Service Ads Setup, or choose to work on a flexible, ongoing basis.
Q: Is this suitable for small businessess?
A: Absolutely — small trades and service businesses are exactly who I work with. Everything is done remotely, and I have a presence in both the UK and Cyprus.
Q: Do you work with businesses outside the UK and Cyprus?
A: Yes - through Fiverr I work with clients all over the world. If you are based outside of the UK and Cyprus, and need help with your Google Business Profile or SEO, get in touch and I will see if I can be of assistance.